The goal of SEO is to increase organic traffic to a website by making it easier for search engines
Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs). The goal of SEO is to increase organic traffic to a website by making it easier for search engines, such as Google, Bing, and Yahoo, to understand the content and relevance of a website. This is accomplished by optimizing the website’s structure, content, and backlinks, among other things.